11/24/2023 0 Comments Book about subliminal advertising![]() In addition, one of the purposes of this chapter is to explore whether subliminal messaging might raise ethical issues, and whether these issues can lead to moral corruption in society. Whether our decisions can be affected by subliminal messages is also investigated. In this chapter whether subliminal advertising can play a critical role in attracting the customer to the product or service is examined. This chapter shows that in comparison to the research conducted before the 1990s, and with the recent help of new techniques, there has been a growing body of subliminal influence research that has demonstrated that subliminal priming has an influence on a consumer's choices and behaviors. ![]() ![]() Advertising industry experts always look for methods through which to develop effective advertising strategies and to persuade consumers' choices. ![]() AbstractThis chapter provides an overview of the research on subliminal advertising. ![]()
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